Annie Chun’s

Annie Chun’s wanted a consumer-focused Web site that encouraged user participation and developed a relationship with their customers. As part of a user experience team at Native Instinct, we designed an e-commerce site with over 100 recipes and Asian cooking tips. The challenge was to make the linking between recipes, the client’s product line and an external e-commerce engine seamless and intuitive from the customer’s point of view and easy for the client to maintain.

In addition to serving as lead Information Architect on the project, I also led the tech team implementing the site in Drupal. The result was a great-looking front end for customers with a customized Drupal content management experience for non-technical users who would be entering in new recipes and product information after the project once the site was live.

Salesforce Foundation

While at Native Instinct, The Foundation asked us to redesign their Web site to reflect the Foundation’s global status as a vehicle for social change. We built a 2,000+ page Drupal site and re-focused the site to support their mission, “A community of good people doing great things.”


  • Home page featuring dynamically updated information
  • Upgraded original Drupal installation with theme written from scratch
  • Migrated thousands of old posts to new design
  • Installed multiple modules to help with publishing workflow and maintenance of the site
  • Created training materials for content managers

Wells Fargo vSafe

Wells Fargo wanted to develop a new product that could provide their customers with a virtual safety deposit box–a place for them to store their most important digitized documents. For much of the project, I was a one-person user experience team responsible for concepts, initial look-and-feel and multiple prototype development, working with a large, cross-functional team.


  • Worked on site with the client as a virtual team member for nine months
  • Served as user experience team lead, information architect and prototyper
  • Personally created low-, medium- and high- resolution prototypes for multiple rounds of user validation, from concept through complex transactional flows
  • Worked closely with business analyst on comprehensive specs

Home Depot

Home Depot | 2003 | Home page redesignIn July of 2003, I worked with a team at Carlson Marketing Group in San Francisco, helping one of the world’s leading retailers, Home Depot, redefine the user experience on their e-commerce sites. With ambitious goals and an aggressive timeline, I was part of a small but determined team that helped retool and relaunch the Home Depot U.S. e-commerce site three months later.


  • Worked with large team to rethink all aspects of the user experience in a large e-commerce site
  • Optimized product taxonomy in numerous categories to assist with searching and browsing products
  • Served as UI designer on Home Depot Canada’s first e-commerce site, working with colleagues in Toronto to bring dot-com site redesign to a bilingual market