Annie Chun’s

Annie Chun’s wanted a consumer-focused Web site that encouraged user participation and developed a relationship with their customers. As part of a user experience team at Native Instinct, we designed an e-commerce site with over 100 recipes and Asian cooking tips. The challenge was to make the linking between recipes, the client’s product line and an external e-commerce engine seamless and intuitive from the customer’s point of view and easy for the client to maintain.

In addition to serving as lead Information Architect on the project, I also led the tech team implementing the site in Drupal. The result was a great-looking front end for customers with a customized Drupal content management experience for non-technical users who would be entering in new recipes and product information after the project once the site was live.

Salesforce Foundation

While at Native Instinct, The Foundation asked us to redesign their Web site to reflect the Foundation’s global status as a vehicle for social change. We built a 2,000+ page Drupal site and re-focused the site to support their mission, “A community of good people doing great things.”


  • Home page featuring dynamically updated information
  • Upgraded original Drupal installation with theme written from scratch
  • Migrated thousands of old posts to new design
  • Installed multiple modules to help with publishing workflow and maintenance of the site
  • Created training materials for content managers