Peter Howells
Email:
Web: peterhowells.com
Phone: 415.235.4821
Career Highlights
- 16-year background in user experience design on websites, demos, mobile apps, software and set-top box applications, working with agencies, corporate teams and startups
- Career focus on information architecture and user experience design while serving in wide variety of other roles: visual designer, creative director, front-end developer, product manager, usability testing moderator
- Strong proponent of user-focused design processes
- Developed personal proprietary tool for rapid prototyping and interface specification
Work Experience
Principal, User Experience
Walmart Global eCommerce, San Bruno, California | 2010 – Present
- Developing and executing global strategy for e-commerce as user experience team lead
- Establishing cross-functional and international relationships to support growth of online channel
- Creating technology platforms and features that can be used effectively in international markets
Director, User Experience
Native Instinct, San Francisco, California | 2007 – 2010
- Worked with a variety of corporate clients to develop cutting edge, rich-interaction products and demos
- Developed new design methodologies incorporating iterative, high-fidelity prototyping
- Served dual role as information architect and technical architect for deploying Drupal, a leading open source content management system
Web Site Usability Consulting
Various clients, San Francisco, California | 2002 – 2007
- Created fully interactive and integrated Web site use cases, wireframe prototypes and user interface specifications using proprietary tool developed specifically for Web site user interface design
- When required, served as one-person team, including graphic design, production, content management and development in HTML, JavaScript, PHP and XML
- Coordinated all aspects of usability testing, including: developing test goals and plans; participant screeners; test scripts and prototypes; test moderation; test results analysis; and heuristic assessment
User Interface Designer
Motiva, Inc., Pleasanton, California | 2001 – 2002
- Responsible for user interface design of complex enterprise software for calculating variable compensation, recently re-architected for a zero-footprint, Web-based client
- As UI team lead, developed long-term user interface quality and usability testing strategies
- Established user-interface prototyping, documentation and communication methodology and standards
Associate Creative Director and Information Architect Contractor
Organic, Inc., San Francisco, California | 2000 – 2004
- Worked as team lead with information architects, designers and writers to develop effective creative concepts based on clients’ and their customers’ needs
- Delivered projects on time and with creative solutions that exceeded clients’ expectations
- Coordinated initiative to move the information architecture discipline away from flat file documentation to an interactive, html-based system for screen schematics and annotations that were re-purposed for wireframe testing
Director of Product Design, Product Management
ThinkLink Inc. San Francisco, California | 1999 – 2000
- Developed complete documentation system for user interface specifications, including continuously updated product prototypes and descriptions of interface elements across multiple versions of the product
- Served as Director of Product Management, organizing hundreds of product feature requests and assisting company in understanding each request, the impact of each feature on development and prioritizing features for each release based on market research
- Established intranet system for tracking all feature requests, improving inter-department communication and insuring departmental accountability
Director of Interface Design
USWeb/CKS (formerly Ikonic, later marchFIRST) San Francisco, California | 1994 – 1999
- Worked closely with teams to develop user interface design process that included: user profiles; user scenario and use cases; usability testing; site maps and process flows; wireframes and interaction specifications
- Worked with creative director and other interface designers to develop standards for information design documentation and communication and coordinated dissemination and adoption of standards for schematics, prototypes and other documentation
- Led creation of a Web site development, documentation, and Web-site production tool, including graphic and text element tracking, automated HTML creation and bug tracking

