Web Site Usability Consulting

Clients: Various | Location: San Francisco, California | Dates: 2002 – 2007


  • Created fully interactive and integrated Web site use cases, wireframe prototypes and user interface specifications using proprietary tool developed specifically for Web site user interface design.
  • When required, served as one-person team, including graphic design, production, content management and development in HTML, JavaScript, PHP and XML.
  • Coordinated all aspects of usability testing, including: developing test goals and plans; participant screeners; test scripts and prototypes; test moderation; test results analysis; and heuristic assessment.

User Interface Designer, Motiva

Company: Motiva, Inc., | Location: Pleasanton, California | Dates: 2001 – 2002


  • Responsible for user interface design of complex enterprise software for calculating variable compensation, recently re-architected for a zero-footprint, Web-based client
  • As UI team lead, developed long-term user interface quality and usability testing strategies
  • Established user-interface prototyping, documentation and communication methodology and standards

Associate Creative Director, Organic

Company: Organic | Location: San Francisco, California | Dates: 2000 – 2004


  • Worked as team lead with information architects, designers and writers to develop effective creative concepts based on clients’ and their customers’ needs.
  • Delivered projects on time and with creative solutions that exceeded clients’ expectations.
  • Coordinated initiative to move the information architecture discipline away from flat file documentation to an interactive, html-based system for screen schematics and annotations that were re-purposed for wireframe testing.

Director of Product Design, ThinkLink

thinklink-loginCompany: ThinkLink Inc. | Location: San Francisco, California | Dates: 1999 – 2000


  • Developed complete documentation system for user interface specifications, including continuously updated product prototypes and descriptions of interface elements across multiple versions of the product
  • Served as Director of Product Management, organizing hundreds of product feature requests and assisting company in understanding each request, the impact of each feature on development and prioritizing features for each release based on market research
  • Established intranet system for tracking all feature requests, improving inter-department communication and insuring departmental accountability

Director of Interface Design, USWeb/CKS

Company: USWeb/CKS (formerly Ikonic, later marchFIRST) | Locations: San Francisco, California & New York, New York |  Dates: 1994 – 1999


  • Worked closely with teams to develop user interface design process that included: user profiles; user scenario and use cases; usability testing; site maps and process flows; wireframes and interaction specifications
  • Worked with creative director and other interface designers to develop standards for information design documentation and communication and coordinated dissemination and adoption of standards for schematics, prototypes and other documentation
  • Led creation of a Web site development, documentation, and Web-site production tool, including graphic and text element tracking, automated HTML creation and bug tracking

What’s Next?

This short article was taken from a “zine” that we distributed to our friends and family, long before blogging.

In a few weeks I’ll be giving my notice at The Eureka Company, where I’ve worked for almost the last two years. My job as graphic artist has been very productive and educational and, believe it or not, I am kind of excited about looking for a new job in a new town when we return from Europe.

I have outgrown my position designing flyers for vacuum cleaners and will be looking for something more challenging. I hope to find a job at a progressive design firm who either utilizes computer desktop publishing extensively or needs someone to set up a system for them (namely, me).

I will also be looking at larger companies with in-house designers, but the work environment is going to be the most important thing that I look for. Working at Eureka has been a good experience, but I think I would rather work for a company with a more diverse and dynamic work force. It is hard to be innovative at a conservative manufacturing company like Eureka.

As far as my art career goes, it has been on hold until we return from our trip. I am once again interested in finding a gallery to show my work. and my October show at A.R.C. Gallery in Chicago should help me get my foot in the door. Now it is just a question of where. I don’t want to spend my lime (and money) looking for a gallery in Chicago if we end up living on the west coast.

I also haven’t been producing much new work, but hope to soon. I would really like to mix together my experience as a painter and drawer with my new and varied skills on the computer. I think multi-media art (art that mixes different art forms including painting and sculpture with video, computer graphics, etc..) will really be the trend of the future. People like art that is entertaining, and I hope I can move my art more in that direction. But for now, I am thinking about returning to Italy. Last time I went to Italy, I became an artist. This time, who knows?

Attingo pitch microsite | 1998

Attingo Pitch | 1998 | HomeIn the 1990s, I began my career in new media, including working on ITV (interactive television) and CD-ROM production. The “multimedia” industry, as it was called at the time, was transformed as the Internet gained in popularity and, by the late ’90s, the dot-com bubble was just getting going. The agency I worked for, Ikonic Interactive, was on the bleeding edge, as it were, and we were wooing every client with money to burn, and there were plenty.

One such company was called “Attingo,” a Web start-up with its eye on the greeting card industry–physical greeting cards you could order online and have mailed to you or directly to the recipient with a hand-written note (as I recall). Embedded above is the entire “sitelet” we created to pitch our services to the prospective client.

  • The resolution of the presentation is about 620 x 460 pixels. At that time, most people had monitors with 640 x 480 and used Netscape browsers so screen space was limited.
  • The home page features an early flash animation. Scrolling text was our “specialty.” I particularly like the copy once the animation finishes: “Brothers, Sisters, Cousins”–huh?
  • The code includes no style sheets, has “Navigator” javacript that no longer works and includes over 200 separate HTML pages. I only had to fix a couple of bugs to make it work again.
  • There’s a portfolio embedded in the presentation showing Ikonic’s showcase work. The screen shots are 300 x 200 pixels and show the level of sophistication of Web design at the time.
  • We didn’t get the account. Attingo did not survive the bust–their time had not come.