Annie Chun’s wanted a consumer-focused Web site that encouraged user participation and developed a relationship with their customers. As part of a user experience team at Native Instinct, we designed an e-commerce site with over 100 recipes and Asian cooking tips. The challenge was to make the linking between recipes, the client’s product line and an external e-commerce engine seamless and intuitive from the customer’s point of view and easy for the client to maintain.
In addition to serving as lead Information Architect on the project, I also led the tech team implementing the site in Drupal. The result was a great-looking front end for customers with a customized Drupal content management experience for non-technical users who would be entering in new recipes and product information after the project once the site was live.